Mission 003 - Market Research - Email

Researching for Information - Knowledge is Power

We are all adrift on a vast ocean of information, how much is reliable? how much is valid? how much is biased?

Most importantly - what does it mean to you? How do you make meaning from it?

Use your internet search skills to locate and evaluate (reliablitiy / validity) information on the following:

which company makes your favourite chocolate bar?
how many other types of chocolate bars they make?
how much profit did they make over the past 10 years?
where do they get all their ingredients from?
is all their chocolate fairtrade?
who are the major shareholders of the company?
how much did they spend on advertising each year in the past 05 years?
who (what section of the population) and how (techniques) do they target in their advertising?
what ingredients are in your favourite processed chocolate bar?
what effects does eating sugar have on your body?
how much did the UK spend on chocolate over the past year?
what are the recent trends in the chocolate market? - organic / fari trade / dark chocolate / milk chocolate / luxury chocoalte / raw chocoalte
what are the trends in rates of heart disease in the UK? (last 5 years)
what are the causes of heart diease?
what are the trends in rates of obesity in the UK? (last 5 years)
what factors are implicated as causes of obesity?
where is chocolate grown?
what is the process for harvesting / fermenting and drying cacao beans?
what is fairtrade?
which chocolate is slave-free chocolate?
what is raw chocolate?
what are the health properties of raw chocolate?

Create folders and store the information you locate, learn the information to ensure you are able to share the information in a relaxed and professional way with potential customers.

You will be using this information create a website/blog/youtube video/podcast/animation/other medium - describing and explaining the consequences of eating different types of chocolate.

On completion of your research and presentation of the info you found. Send the web link or a copy of your presentation to the chocolution â€“ info@thechocolution.com - title the mail - presentation